Hartford Underground/CT Swing Dance Society, March – June 2019
As a board member and Graphics Coordinator for Hartford Underground/the CT Swing Dance Society, I help to plan and manage weekly dance events, monthly classes, and special events. I create graphics and branding for online and print marketing, including the website, Facebook, and Eventbrite ticketing.
The Problem
Hartford Underground needed a centralized online presence. By relying on social media and Eventbrite as the primary tools for communicating about events, it was difficult for dancers to see how classes, events, and culture– all key to a social dance scene– were connected.
I inherited the logo and color scheme, so my goal was to unify branding with a responsive website and inclusive graphics to increase online visibility and functionality.
The Solution
I redesigned the WordPress website in 2019 to include:
- A responsive theme
- Integrated events calendar and online ticketing
- Improved infrastructure with HTTPS, website analytics
Custom event landing page
A visually appealing landing page for Hart & Soul, a large 3-day event, made it easy for dancers to find out essential info and buy tickets.
